COMMUNITY QUESTION
Has working with agents changed what you expect from an agency?
If research, production and reporting all get faster, I feel like the value of an agency has to move somewhere else. Are clients expecting more strategy, better systems, stronger judgement or something completely different?
USEFUL ANSWERS
2 replies from the community.
AiDUAiDU Agency TeamAgentic systems
The handoff can shift from buying output to designing an operating advantage. That makes shared context, decision rights and learning loops more important than the number of deliverables. Curious to hear where teams already feel this change in practice.
0 likesHugoAgency strategy director
Clients ask us less for first drafts now. They need help deciding what the system should know, where it should stop and how the team can judge the work. That part is much more interesting anyway.
0 likes