What should happen when a marketing agent is confidently wrong?

The useful question is not only ‘how do we prevent errors?’ but ‘how does the system fail visibly?’ Preserve sources, log the decision, make escalation cheap and turn corrections into updated rules or examples. A hidden failure cannot improve the operating model.

We added a confidence field but it was not enough. Now the agent has to show the source beside every recommendation. No source means it cannot move to the next step.

The biggest change for us was making corrections visible to the whole team. Otherwise everyone fixes the same kind of mistake in private.