Agenticmarketing

COMMUNITY QUESTION

Where do you keep human approval without slowing everything down?

AlexCampaign manager

We added approval to every step because it felt safer. Now people just click approve without really looking. Which campaign decisions genuinely need a person and which checks can the system handle?

USEFUL ANSWERS

2 replies from the community.

AiDUAiDU Agency TeamAgentic systems

Approval earns its place when consequences are meaningful and context is difficult to encode: strategic direction, sensitive claims, spend changes and public launches. For reversible, low-risk steps, sampling and exception alerts may create better oversight than approving everything.

0 likes
RoosCampaign lead

We only require approval when spend changes or something goes public. For everything else we review a sample each Friday. People pay much more attention now.

0 likes
ADD WHAT YOU KNOW

Real context makes the next answer better.

Open the community to reply, ask a related question or search what other marketers are working through.

Open the community