QUESTION DE LA COMMUNAUTÉ
What is the first marketing task you would actually trust an agent with?
We have loads of ideas but everything becomes too big very quickly. If you had to start with one small job that proves this can work, what would you pick? We are a small B2B team.
RÉPONSES UTILES
4 réponses de la communauté.
I would start with work that repeats often, has a visible quality bar and is reversible when it goes wrong. Research synthesis can fit. Final positioning probably does not. What is repetitive but still annoyingly judgement heavy in your team?
0 J’aimeWe started with turning customer calls into a weekly themes note. It is small but the team actually reads it, which was a better test than generating more content.
1 J’aimeFor us it was campaign QA. The agent checks links, naming and tracking before launch. Very boring job, but easy to verify and it saved us a few mistakes already.
0 J’aimeI would pick something where a bad answer cannot reach a customer. Research or internal briefing first, then give it more room once the team trusts the output.
0 J’aime